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Pricing Management Software

Pricing management that accelerates your pricing process

rupio pricing is rule-based pricing management software for retailers and wholesalers with large product portfolios – it automates price proposals, keeps every price decision transparent, and integrates with ERP and CRM systems.

European servers, GDPRTeam in BonnDemo without obligation
80%Reduction in manual pricing effortbased on customer data
24/7Automated rule validation
100%Auditability per price update
PRICE CALCULATIONRULE TRACEItem 10001172Purchase price 2.3701MARGIN2.373.67Markup 55% on purchase price02COMPETITION3.673.27AVG of all competitors − 3%03IF-THEN3.273.34If own stock < 10: + 2%04ROUNDING3.343.39Round up to .x9VALIDATIONFloor purchase price × 1.05 = 2.49CALCULATED PRICE€ 3.39Margin 30.1%Active
Provider

Brands and retailers across Europe work with oraya

rupio pricing is built by the same team in Bonn.

Deutsche PostBILLA BulgariakilltecZooRoyalSodaStreamVACOMreBuytravelite& many more
Use Case

Scalable pricing management – not another spreadsheet

Many teams do their pricing with dozens of Excel sheets. They lose control over consistency and speed as their product range grows. What worked for 2,000 SKUs breaks at 20,000.

Where Excel pricing breaks down

  • Margin erosion. Because every adjustment has to be made manually, price changes arrive too late when market or cost conditions shift.
  • Version chaos. Every team member works from their own local copy – often outdated, never in sync with the rest of the team.
  • Error risk. A single formula mistake in a spreadsheet lands unfiltered in your shop or ERP.
Features

How pricing management works with rupio pricing

rupio pricing covers the entire automated pricing workflow – from rule configuration to the approved price.

Automated price suggestions

Save valuable time with price recommendations based on your defined strategy and rules. Check each price automatically or individually.

Flexible rule management

Define pricing logic in a simple if-then structure. No coding required – pricing managers configure rules directly themselves.

Full transparency

Every suggested price is traceable back to the exact rule that triggered it. Strictly rule-based approach, no black box.

Seamless integration

Connect rupio pricing to your ERP or PIM, via REST API or Excel import. Your developers work directly with our experts to ensure a smooth go-live.

Validation & approval

Configurable validation prevents price errors. Approval workflows ensure your team stays in control before prices go live.

GDPR compliance

All data is stored exclusively on European servers. GDPR-compliant from day one, including a data processing agreement.

Rule Example

Pricing logic your team defines – rupio pricing executes.

Rules are built with conditions, actions and guardrails. No programming required – pricing managers configure and adjust them directly in the interface.

Condition
Competitor priceis lower thanMy current price
Action
Set price tocompetitor × 0.97
Validation rule
Never belowpurchase price × 1.05
Rule Types

How a price comes about

A rule set is a chain of rules, in the order your team defines. Each rule receives the price from the one before it and passes on its own. For every product and every rule, rupio pricing records the price it started with and the price it ended with – which is why every price proposal is traceable down to the individual rule, and not only down to the result.

Margin rule
Markup, discount or margin on the selling price – per category and per purchase price type.
Competition rule
Average, highest or lowest price across all competitors, across selected groups or across individual providers. Above, equal to or below, each by a percentage.
Rounding rule
Brings the result onto your price endings.
If-then rule
Ten conditions, among them competitor prices, the number of available reference prices, own stock, tags, group tiers and the previously calculated price. Combinable with AND and OR, optionally stopping the remaining rules.
Validation rule
One limit against a price type, with a substitute type should it be missing. It marks the price – or marks it and sets it to the limit.
Approval
A price proposal moves as a whole through “Waiting for approval” and “Approved” to “Active”. Who may approve is governed by the role; you set the activation date.
Product Experience

See rupio pricing in action

A short introduction to the interface and the core workflow: from the rule to the price proposal to the approval.

Business Case

Calculate your ROI

Adjust two parameters and see your additional margin contribution and payback time.

Estimated rupio pricing costs
EUR 106,066

Auto-adjusted based on estimated assortment size. Break-even at approx. EUR 1.5M revenue.

What experts say

Dominik Schrode, pricing expert and co-founder at PricingWorks
“Absolutely recommended – a powerful pricing solution with valuable features and lean implementation, ideal for mid-market companies. The intelligent combination of market and competitive intelligence with a configurable rule engine, as well as the price simulation capability, is particularly well executed.”
Dominik SchrodePricing Expert & Co-Founder, PricingWorksvia LinkedIn ↗
Price Simulation

See the impact before a single price goes live

rupio pricing simulates every price proposal on your real historical sales – product by product, rolled up to the category level. Adjust how much of the increase the market accepts and how demand reacts, and the projected Net Impact Potential recalculates instantly.

Price proposal: Standard rule set
Scope: Electrical switches (3 products)

100%

How much of the proposed price increase actually lands in the market.

0%

How sales volume is expected to react to the new price.

Comparison

Why rupio pricing beats Excel‑based pricing

Excel is a powerful tool – but it is not a powerful pricing system. Here is what changes when you replace it.

DimensionTraditional Excelrupio pricing
SpeedManual in hours or daysAdvantage: Automated in minutes
ValidationNo consistent logic checkAdvantage: Margin floors, ceilings, approval flows
AuditabilityFile and version chaosAdvantage: Full audit log per price change
ScaleOperational bottleneck beyond 2,000 SKUsAdvantage: Calculate thousands of prices with a button click
Implementation

Go live in 12 weeks

A structured onboarding process – from requirements to live operations.

01

Understanding your needs

We analyze your pricing strategy, product portfolio and system landscape to define the right configuration.

02

Setup

Technical setup, API connections to your existing systems and initial data ingestion.

03

Rule creation

Margin floors, competitor rules and validation logic – developed in a dedicated rule workshop with our experts.

04

Training & onboarding

Your team is trained and confident before go-live. Live web training and eLearning modules ensure no steep learning curve.

05

Launch & optimization

Go live and calculate prices on a daily basis. Rules are refined continuously as your market evolves.

The Right Tool?

Is rupio pricing right for you?

rupio pricing is built for pricing teams that manage complex or large product portfolios and want to replace spreadsheet-driven processes with automated, rule-based price management.

  • You manage 2,000+ products with individual pricing needs
  • Your team spends significant time on manual price updates
  • You need to react to competitor price changes
  • You want to protect margins while staying competitive
  • You require a GDPR-compliant solution on European servers
  • Integration with your existing ERP or shop system is required
80%*
reduction in manual pricing effort
Avg. margin improvement*+3.4%
Time to go live12 weeks
Free demo availableYes
Pricing modelCustom

* Based on customer data

FAQ

Questions pricing teams ask first

What does rupio pricing cost?
The costs for rupio pricing are determined individually and depend on your portfolio size. Contact us for a tailored quote.
Can I test rupio pricing for free?
Yes. We will set up a free demo instance tailored to your use case. You can explore the platform with your own product data before making any commitment.
How long does the implementation take?
Your solution goes live after 12 weeks. Setup, rule configuration and team training are complete after 10 weeks. The exact timeline depends on integration complexity and the scope of your pricing rules.
Can rupio pricing be used without IT expertise?
Yes. Rules are configured using a clear if-then logic. Pricing managers and procurement teams work without any programming knowledge – the interface is designed for business users.
How does integration with our existing systems work?
rupio pricing integrates via REST API or Excel import into your existing ERP or PIM. Your developers work directly with our experts – we discuss every technical and functional detail together to ensure a smooth go-live.
Get Started

Show us your assortment. We will show you your pricing.

Book your free consultation. Together we will evaluate, against your setup, your rules and your data, how rupio pricing can support your pricing strategy.

  • An initial conversation without obligation – no sales pitch, no contract pressure.
  • A reply within one business day.
  • Your data stays in the EU. Always.

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